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Gelt Cashback App
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Objective
To design and manage a comprehensive cashback app catering to the FMCG industry, specifically targeting supermarket shoppers, while ensuring seamless user experience and maximizing user engagement.
What we've done
1. Product Management
2. Mobile application redesign & optimization
3. Performance tracking & optimization
4. Continuous support and maintenance
5. Product Design Sprints to explore new functionality
Creative Process
- Research: We conducted thorough research on Gelt's target market, competitors, and industry trends to gain valuable insights into the cashback app market.
- App Conceptualization: Utilizing the insights from our research, we brainstormed and conceptualized various features and functionalities for the Gelt app, ensuring it meets the needs and preferences of supermarket shoppers.
- UI/UX Design: After defining the app's concept, we created wireframes and prototypes to visualize the user interface and user experience. We focused on designing an intuitive and visually appealing interface that enhances usability and encourages engagement.
- Development and Testing: We developed the Gelt app, implementing the planned features and functionalities while adhering to best practices and industry standards. We conducted rigorous testing to ensure the app's performance, security, and reliability meet the highest standards.
- Iteration and Optimization: Based on user feedback and performance metrics, we iterated on the app's design and functionality, making continuous improvements to enhance user satisfaction and drive engagement.
- Launch and Deployment: Once the app was ready, we facilitated its launch on app stores, ensuring a smooth deployment process. We provided support during the launch phase to address any issues and optimize the app's performance.
- Monitoring and Maintenance: We continue to monitor the app's performance and user feedback post-launch, providing ongoing maintenance and support to ensure it remains functional, secure, and up-to-date.
Results
The new Gelt app accurately represented the brand's mission to revolutionize cashback for supermarket shoppers and resonated strongly with its target audience. The app's launch generated significant buzz, resulting in a surge in app downloads and user engagement. Gelt was featured in multiple industry publications and received positive reviews from users, solidifying its position as a leading cashback app in the FMCG market.
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