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Sendity
client
Sendity
role
Fintech, Business Strategy, Product Development, Market Launch
year
2022
Objective
To launch Sendity, a platform for international money transfers (Remittances) focusing on Latin America, and foster LATAM payments, while providing comprehensive business support from concept creation to market launch.
What we've done
- Business Planning and Strategy Development: Provided extensive business support, including the creation of a business plan, idea generation, and strategic guidance to ensure the success of Sendity in the competitive market.
- Product Creation and Development: Collaborated with Sendity to develop the platform for international money transfers, focusing on user-friendly features tailored to the Latin American market.
- Go-to-Market Strategy: Developed a targeted go-to-market strategy to effectively introduce Sendity to the Latin American market, driving user acquisition and adoption.
- App Production and Management: Oversaw the production process of the Sendity app, ensuring it met high standards of functionality, security, and user experience.
Creative Process
1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.
3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.
4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
5. Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.
Results
The launch of Sendity provided a much-needed solution for international money transfers in Latin America, fostering LATAM payments and facilitating cross-border transactions. The comprehensive business support provided from planning to execution ensured a successful market entry, driving user adoption and establishing Sendity as a trusted platform in the region.
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