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Gelt Giro
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client
Gelt Giro
role
Product Management, Platform Development, Data Gathering and Analysis, Market Entry Strategy
year
2022
Objective
Our aim with Gelt Giro was to establish it as the premier remittance comparison platform, offering users a comprehensive service comparison tool to select the remittance provider that best suits their needs. We focused on fostering LATAM and migrant needs while gathering valuable data to understand user preferences and market trends.
What we've done
- Market Entry Strategy: Provided strategic guidance to Gelt Giro to enter the remittance market effectively, identifying key market segments and tailoring the platform to meet the specific needs of LATAM and migrant users.
- Data Gathering and Analysis: Conducted extensive research to gather data on user preferences, market dynamics, and competitor analysis, enabling informed decision-making and product development strategies.
- Product Management: Led the product management efforts, overseeing the development and implementation of the remittance comparison platform, ensuring alignment with user needs and market trends.
- Platform Development: Collaborated with the Gelt Giro team to build the comparison tool, focusing on user-friendly features and functionalities that streamline the remittance process and provide valuable insights to users.
Creative Process
- Strategy Development: Worked closely with Gelt Giro to devise a comprehensive strategy, encompassing market entry, data gathering, product management, and platform development, with a focus on fostering LATAM and migrant needs.
- User Research: Conducted in-depth user research to understand the preferences, pain points, and behaviors of LATAM and migrant users in the remittance market, informing the design and features of the comparison platform.
- Iterative Development: Adopted an iterative approach to product development, incorporating user feedback and market insights at each stage to refine and enhance the platform's offerings.
- Collaboration and Execution: Collaborated closely with the Gelt Giro team to execute the strategy, providing support and expertise throughout the development process to ensure the successful launch and operation of the remittance comparison platform.
Results
Through our strategic guidance, data-driven approach, and product management expertise, Gelt Giro successfully launched as a leading remittance comparison platform, empowering LATAM and migrant users to make informed decisions and save on their remittance transactions. The platform's user-friendly interface, comprehensive service comparison, and valuable insights have positioned Gelt Giro as a trusted resource in the remittance market.
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